Martek Launches Brain Armor™, Powered by life’sDHA™
New Algal DHA Supplement Developed Specifically for Athletes Now Certified for Sport by NSF International
COLUMBIA, Md. – September 15, 2010 – DHA omega-3 innovator and maker of the life’sDHA™ brand, Martek Biosciences Corporation (NASDAQ: MATK) announced today that it has launched Brain Armor™, a new algal DHA supplement designed specifically for the needs of athletes. Available for sale online at www.brain-armor.com, Brain Armor™ delivers 1,050 mg of DHA per serving and helps ensure the athlete has a sufficient level of this important omega-3 fatty acid to support brain and cardiovascular health. Brain Armor is certified through NSF International’s Certified for Sport™ Program, which screens for banned substance and is used by professional and amateur sports leagues.
“Algal DHA supports brain and cardiovascular health,” said Dr. Julian Bailes, a leading neurosurgeon and expert in neurological sports medicine and the medical director of the Center for the Study of Retired Athletes. “Brain Armor is a nutritional supplement that athletes should make a regular part of their health and wellness routine.”
life'sDHA is an algal source of docosahexaenoic acid, or DHA, a naturally occurring omega-3 fatty acid found throughout the body that has been shown to have important health benefits throughout life. Yet, as important as DHA is, the typical American diet usually falls short of providing recommended levels. Brain Armor supplies 1,050mg of DHA per serving helping to ensure that athletes get enough of this important omega-3.
“There is a strong and growing interest from the athletes and the professional medical teams at both the professional and NCAA level in algal DHA given its importance in brain and cardiovascular health,” said Chuck Rutkowski of Martek’s sports marketing group. “NSF-approved Brain Armor meets an important niche for all athletes interested in supporting their brain and cardiovascular health.”
Docosahexaenoic acid, or DHA, is a naturally occurring, long-chain polyunsaturated omega-3 fatty acid found throughout the body. Scientists have discovered that DHA is incorporated into the membrane of every cell in the body and is especially concentrated in the gray matter of the brain, the retina of the eyes and heart tissue. DHA represents 97 percent of the omega-3s in the brain and 93 percent of the omega-3s in the eyes, playing an essential role in both brain and eye function. In these tissues, DHA is involved in neurotransmission, energy utilization and homeostasis. Emerging research suggests DHA supplementation benefits heart health by supporting normal triglyceride levels, heart rate and blood pressure. A growing body of research indicates that DHA is important throughout life for brain, eye and heart health.
Martek’s life'sDHA is an all-natural, algal source of DHA grown in an FDA- and NSF-inspected facility. Most people believe that DHA comes from fish when in fact it's the algae that fish consume that makes them a rich source of DHA. Brain Armor bypasses the fish and goes directly to the source, avoiding any worry of ocean-borne contaminants. Today, life'sDHA is found in numerous foods, beverages and supplements for people of all ages. It is also the only source of DHA used in U.S. infant formula and is included in more than 99 percent of all formulas on the U.S. market, as well as in more than 350 infant formula, nutritional supplement, and food and beverage products sold in over 75 countries worldwide.
NSF International’s Certified for Sport™ Program verifies that participating manufacturers and their products have met NSF's stringent independent certification requirements, including:
• Product testing for banned substances and label content confirmation to verify there are no undeclared ingredients present or unacceptable levels of contaminants and is free of prohibited substances on World Anti-Doping Agency's (WADA) list, NFL, MLB and NCAA prohibited substances lists.
• Formulation and label review to verify product formulation and marketing claims.
• Production facility and supplier inspections to make sure the products are produced in accordance with Good Manufacturing Practices (GMPs).
• Ongoing monitoring to verify continued conformance via periodic auditing and testing.
For obtaining NSF Certification, Martek’s life'sDHA can bear the NSF Certification Mark on its label and is listed on NSF International’s website. Martek’s facilities in Maryland, Kentucky and South Carolina also are GMP certification by NSF International.
“Obtaining the NSF Certified for Sport designation and GMP Certification exemplifies Martek’s commitment to producing a quality supplement for their customers,” said Ed Wyszumiala, General Manager of NSF International’s Dietary Supplement Certification Programs.
To learn more about the NSF Athletic Banned Substance Certified for Sport™ Program, visit www.nsfsport.com. NSF International is an independent, not-for-profit organization that certifies products and writes standards for dietary supplements, food, water and consumer goods to minimize adverse health effects and protect the environment (www.nsf.org).
For more information about Brain Armor, visit www.brain-armor.com.
Martek Biosciences Corporation (NASDAQ: MATK) is a leader in the innovation, development, production and sales of high-value products from microbial sources that promote health and wellness through nutrition. The company is the world’s leading provider of algal DHA omega-3 with its flagship product, life'sDHA, a sustainable and vegetarian source of algal DHA omega-3 important for brain, heart and eye health throughout life, for use in foods, beverages, infant formula, and supplements. The company also produces life'sARA™ (arachidonic acid), an omega-6 fatty acid, for use in infant formula and growing up milks. Additionally, Martek's subsidiary, Amerifit Brands, develops, markets and distributes branded consumer health and wellness products in major mass, club, drug, grocery and specialty stores and holds leading brand positions in all of its key product categories. For more information on Martek Biosciences, visit http://www.martek.com/. For a complete list of life'sDHA™ or life'sARA™ products, visit http://www.lifesdha.com/. For more information about Amerifit Brands, visit www.amerifit.com.
NSF International, an independent, not-for-profit organization, certifies products and writes standards for food, water and consumer goods to minimize adverse health effects and protect the environment (www.nsf.org). Founded in 1944, NSF is committed to protecting human health and safety worldwide and operates in more than 120 countries. NSF is a World Health Organization Collaborating Centre for Food and Water Safety and Indoor Environment.
NSF’s Dietary Supplement Certification program verifies that what is on the label is in the bottle and that the product does not contain undeclared ingredients or contaminants. NSF’s Athletic Banned Substances Certification program builds on the dietary supplement certification program by including screening that ensures the product does not contain banned or prohibited substances.
MLB, the MLB Player’s Association, NFL, the NFL Player’s Association, PGA, LPGA and the CCES have all chosen NSF’s Certified for Sport™ program to help verify the products their athletes use are safer and free of banned substances.
Sections of this release contain forward-looking statements. These statements are based upon numerous assumptions which Martek cannot control and involve risks and uncertainties that could cause actual results to differ. These statements should be understood in light of the risk factors set forth in the company's filings with the Securities and Exchange Commission, including, but not limited to, the company's Form 10-K for the fiscal year ended October 31, 2009 and other filed reports on Form 10-K, Form 10-K/A, Form 10-Q and Form 8-K.